21 PUBLISHING

Our expertise in lifestyle media enables us to adopt an all-encompassing approach to print publications. We oversee every project in its entirety – including thematic planning, pagination, art direction, design, editorial write-ups and production management – to ensure each product has its own voice and identity.

CRAVE was Hong Kong and Macau’s leading gastronomy publication and our very own flagship title. Launched in 2010 and published monthly, CRAVE’s dynamic and informative content proved popular and earned a loyal following among food and wine lovers in Asia.

Hong Kong’s epicentre of luxury retail, the International Finance Centre engaged our services to redesign its bilingual magazine, titled ic. We rebuilt the magazine from the ground up, improving its editorial content and reinvigorating its design and brand image. The result was a dynamic, stylish and vivacious publication embraced by shoppers and tenants alike.

Cathay Pacific, Hong Kong’s flagship airline, engaged us to create a new look for its business-class menus. The result was The Menu, a bilingual broadsheet that not only features the dishes to be served onboard but also editorial content that adheres to the brand’s tasteful image.